Spotify is making it a little simpler for artists to land their music on its editorial-generated playlists.
The streaming platform has announced a new feature, still in beta, that allows artists, labels and managers to submit music for placement consideration on its playlists. So if you’re an artist, you might be one step closer to nailing your latest cut onto mixes like “Happy Chill Good Time Vibes,” “After-Ski Classics” or “A Soft Jazz Backdrop.”
So Spotify might need some help naming their playlists, too, but the newly announced feature aims to make the platform a little more artist-friendly, something the streaming behemoth isn’t always known for. Spotify has more than 100 editors on staff and features close to 75,000 artists a week on their playlists. That’s a lot of music to comb through, so here’s hoping the new tool makes it a little easier for artists to reap the benefits of Spotify.
Artist constituents need only log into their Spotify for Artists account (or, for label-based individuals, Spotify Analytics), where they’ll be able to submit unreleased music for editorial review. There, artists will have the opportunity to describe the track and tag its genre, mood and informational bits.
Spotify VP of Content and Global Head of Shows and Editorial said of the new feature, in a statement, below via Billboard:
The number one question we get from labels, artists and their teams is: who do I speak to to get on Rap Caviar, Hot Country, ¡Viva Latino!, Ultimate Indie or other Spotify playlists?. We’ve listened to feedback from the creative community, and developed a new feature that enables them to easily submit unreleased music for playlist consideration to our entire worldwide team of playlist editors. In March this year Spotify announced tests of a new auto-mixing function.
Earlier this year, Spotify faced much tumult in the face of their hateful conduct policy, which after considerable backlash, they revoked. The streamer also faced some heat for promoting the heck out of Drake’s new album, Scorpion.